We may be living in a digital world, but in-person events are making a comeback – becoming more local, personal, and experiential. NASA’s public engagement teams are putting the interact in interactive, sharing space exploration in meaningful ways that inspire and connect with the public. How does NASA generate excitement around a Mars probe’s quest for quakes, or the color of hypothetical plants on an alien planet? Find out what it takes to create a successful in-person experience – from a music festival to a museum roadshow to a grassroots event.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.