For even the most voracious consumers of media, there is an overwhelming amount of choice available for one’s time and attention. CNN, HBO and Warner Bros. have been on the frontlines of competing for mindshare within media and culture, and figuring out what this creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.