Increased education and the evolving definition of healthy demand a response, which in the food & beverage industry often means reformulation. With the demonization of sugar, its adverse effect on public health, and the upcoming changes of the nutrition facts panel, brands are forced to reevaluate their products to determine their congruency with consumer values. Necessity is the mother of invention, and the current matriarch is demanding alternatives to sugar. As consumers become more attuned to how much sugar they ingest daily, they are reevaluating choices they have made for decades – especially in beverages. This session will focus on sugar’s historical role in beverages, alternative sweeteners and novel sweetener technology, that may be the future of sweetness.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.