How Sweet is Our Future?

How Sweet is Our Future?
Recording: How Sweet is Our Future?, Mar 12, 2019

Speakers

Andy Dratt

Imbibe

Increased education and the evolving definition of healthy demand a response, which in the food & beverage industry often means reformulation. With the demonization of sugar, its adverse effect on public health, and the upcoming changes of the nutrition facts panel, brands are forced to reevaluate their products to determine their congruency with consumer values. Necessity is the mother of invention, and the current matriarch is demanding alternatives to sugar. As consumers become more attuned to how much sugar they ingest daily, they are reevaluating choices they have made for decades – especially in beverages. This session will focus on sugar’s historical role in beverages, alternative sweeteners and novel sweetener technology, that may be the future of sweetness.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: Food
Level: Advanced
Online: Slides