What makes an artist/brand partnership great? "What I Like About You" brings together a panel of top music industry stakeholders and marketing leaders to share best practices and case studies along with practical advice for artists and brands alike. Music partnerships have long afforded brands a powerful way to reach their desired audiences on an emotional level. Armed with data generated by digital distribution and social media platforms, smart marketers are now empowered to create partnerships with artists that are far more strategic and targeted than ever before. Brands and artists share the need to remain authentic with the brand sponsor model replaced by creative partnerships that are mutual rewarding collaborations. Expect this panel to be lively and interactive. A Q&A will follow.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.