How Gen Z is Changing the World of Sports


Jeff Toney

Dude Perfect

John West


Young sports fans are consuming content differently from every generation before them. Given this group consists of 2 billion people globally, it’s increasingly important that content creators and brands understand the demographic they are trying to connect with and engage. Gen Z is no longer beholden to long, live sports games and commentary from old men in suits. They are re-imagining sports and entertainment media. Learn more about how to target and reach the Gen Z audience from Jeff Toney, chief business officer of the YouTube sensation Dude Perfect that boasts over 32 million subscribers, and Josh Grunberg, head of content, partnerships and talent at Whistle Sports, the media company that creates content for the post-millennial audience that entertains, engages and inspires.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner