How Gen Z is Changing the World of Sports

How Gen Z is Changing the World of Sports
Recording: How Gen Z is Changing the World of Sports, Mar 10, 2019


Kathleen Grace

New Form

Jeff Toney

Dude Perfect

John West


Young sports fans are consuming content differently from every generation before them. Gen Z is no longer beholden to long, live sports games and commentary from old men in suits. They are re-imagining sports and entertainment media. Learn how to target and reach the Gen Z audience from Jeff Toney, chief business officer of YouTube sensation Dude Perfect, and John West, CEO of Whistle, the sports and entertainment media brand; panel moderated by Kathleen Grace, CEO at digital studio New Form.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner