Success in the market is not inevitable for those making autonomous, electric, and connected mobility products. Next generation transportation products based on historical trends or personal experience will miss the breakthrough ideas needed to compete in a shifting mobility landscape. An enormous opportunity space is about to open up. The concepts that succeed will likely be a surprise. Rather than falling behind, or being caught off-guard, creative strategy tools can be used methodically to explore unexpected, innovative solutions for shaping autonomous technology into commercial mobility services based on user experience.

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