Design for the Unexpected: Autonomous Mobility


Theo Calvin

frog design

Success in the market is not inevitable for those making autonomous, electric, and connected mobility products. Next generation transportation products based on historical trends or personal experience will miss the breakthrough ideas needed to compete in a shifting mobility landscape. An enormous opportunity space is about to open up. The concepts that succeed will likely be a surprise. Rather than falling behind, or being caught off-guard, creative strategy tools can be used methodically to explore unexpected, innovative solutions for shaping autonomous technology into commercial mobility services based on user experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Design
Level: Intermediate