Using AR to Bridge the Online-Offline Retail Gap

Mar 11, 2019

11:00am – 12:00pm CT

Augmented Reality allows users to interact with virtual objects seamlessly in the real world. It has the power to enhance online and offline retail experiences, making it attractive to both shoppers and retail workers. By using AR in the digital shopping experience, product uncertainty is removed and conversion is increased. In store, AR can be used to provide product details, promotional displays, customer reviews and more. In this session we’ll discuss examples and opportunities for retailers to bring Augmented Reality into their retail strategy and tech roadmap.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Tricia Katz

Magic Leap

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Solo

Type:

Session

Track:

Style & Retail

Level:

Intermediate