Augmented Reality allows users to interact with virtual objects seamlessly in the real world. It has the power to enhance online and offline retail experiences, making it attractive to both shoppers and retail workers. By using AR in the digital shopping experience, product uncertainty is removed and conversion is increased. In store, AR can be used to provide product details, promotional displays, customer reviews and more. In this session we’ll discuss examples and opportunities for retailers to bring Augmented Reality into their retail strategy and tech roadmap.

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