Brands need to convey their purpose in a genuine and emotionally engaging way. 78% of consumers want to align with companies that share their values and create positive social impact, as do employees and investors. Cheryl Miller Houser provides a storytelling methodology she developed through documentary filmmaking to foster empathy and form emotional bonds with an audience. People from all sectors will be able to employ her tactics to move people deeply, spur positive action and drive change.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.