Storytelling and Empathy in a Purpose-Driven Economy

Brands need to convey their purpose in a genuine and emotionally engaging way. 78% of consumers want to align with companies that share their values and create positive social impact, as do employees and investors. Cheryl Miller Houser provides a storytelling methodology she developed through documentary filmmaking to foster empathy and form emotional bonds with an audience. People from all sectors will be able to employ her tactics to move people deeply, spur positive action and drive change.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cheryl Houser

Cheryl Houser

Creative Breed

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Solo
Type: Session
Level: Advanced