PopUps: Designing for Emotional Experiences


Pop-Ups are the fastest growing segment in the consumer space to test innovative concepts and products with an experience driven generation, playing an integral part in connecting people to brands through unique hands on environments. Pop-Up Museums are drawing hundreds of thousands of fans to their attractions annually by marrying music, art, VR and more. We will bring together creators of the most successful (and imitated) Pop-Up Exhibitions in the market today. We will explore:
Creating an emotional journey in 12 rooms or less.
Elements of designing a successful experience (space, location, content)
Marketing tactics to draw attendees and incorporate brand partners

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate