PopUps: Designing for Emotional Experiences

Mar 8, 2019

5:00pm – 6:00pm CT

Pop-Ups are the fastest growing segment in the consumer space to test innovative concepts and products with an experience driven generation, playing an integral part in connecting people to brands through unique hands on environments. Pop-Up Museums are drawing hundreds of thousands of fans to their attractions annually by marrying music, art, VR and more. We will bring together creators of the most successful (and imitated) Pop-Up Exhibitions in the market today. We will explore:
Creating an emotional journey in 12 rooms or less.
Elements of designing a successful experience (space, location, content)
Marketing tactics to draw attendees and incorporate brand partners

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jeff Lind

Color Factory

Jason Mastrine

PatronTechnology

Rebecca Throne

Burning Man

Christoper Voss

Brooklyn Museum

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Experiential Storytelling

Level:

Intermediate