PopUps: Designing for Emotional Experiences

Mar 8, 2019

5:00pm – 6:00pm CT

Pop-Ups are the fastest growing segment in the consumer space to test innovative concepts and products with an experience driven generation, playing an integral part in connecting people to brands through unique hands on environments. Pop-Up Museums are drawing hundreds of thousands of fans to their attractions annually by marrying music, art, VR and more. We will bring together creators of the most successful (and imitated) Pop-Up Exhibitions in the market today. We will explore:
Creating an emotional journey in 12 rooms or less.
Elements of designing a successful experience (space, location, content)
Marketing tactics to draw attendees and incorporate brand partners

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeff Lind
Jeff Lind

Color Factory

photo of Jason Mastrine
Jason Mastrine

PatronTechnology

photo of Rebecca Throne
Rebecca Throne

Art of Ticketing

photo of Christoper Voss
Christoper Voss

Brooklyn Museum

Primary Access
Interactive Badge
Film Badge
Music Badge
Platinum Badge