A Latino Panel for Non-Latinos

Mar 10, 2019

3:30pm – 4:30pm CT

Recording: A Latino Panel for Non-Latinos, Mar 10, 2019

Join us for a journey through U.S. Latino marketing efforts from the dawn of Spanish-language television, through the introduction of the crossover phenomenon of bilingual mediums, to the evolution of modern-day Latino identity, as we discuss what it means to be Latino in 2019 and how non-Latinos can also be a part of the conversation. This is not your typical panel about why Latinos are an important market for business-owners and brands to consider. No preaching to the choir in this session. We are taking a much deeper dive into multicultural relations and holding an in-depth and interactive conversation about the shifting intersectionality of the U.S. Latino experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Juan Alanis

Big Oak Tree Media

Meagan Michaelis

El Bolillo Bakery

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced