There will be an encore of this session occurring Tuesday March 12 at 12:30pm. Westin Austin Downtown, The Gallery Room

Branding is no longer just about being beautiful, smart, and cohesive. The real challenge in branding today is doing all of that while cutting through the competitive clutter and getting to market fast. At Austin-based innovation firm Thinktiv, we’ve developed a framework for going from zero to launch in 5 steps, and this workshop will walk attendees through them. Andrea Lindzey, a director at Thinktiv will lead a team of design, strategy, and marketing experts to host a crash course in popup branding - covering everything from competitive analysis, to naming and identity, to GTM planning. Attendees will walk away with tools to build a brand in just 5 days, because it’s not just about looking and feeling delightful, it’s about capitalizing on market realities that shift by the minute.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.