Learning to Speak a Brand's Language in Your Work


Brian Behm

Behm Creative

Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

In this workshop, based on a simplified version I've taught online, we'll be exploring the process of learning to speak in a brand's language while quickly exploring story concepts. We'll be taking apart brand guidelines and then using that information to learn to speak the brand language of the company. With that data, we'll come up with ideas for simple channel identities for a cable network. Using available and provided props, we'll quickly film our concepts in the area around the class, see how well they work, then bring everything back and edit the films into finished pieces. By the end, each student team will have a couple of polished small 5-second channel bumpers. Students should have a phone that can film and a way to edit.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Format: Workshop
Event Type: Session
Level: Beginner