There will be an encore of this session occurring Saturday, March 9 at 5:00pm. Four Seasons Hotel: Ballroom CD

Ever wonder who’s behind the influencer economy? How much planning, connecting and creativity are needed to create a social image, make sure the right people see it, then inspire them to act? It takes more than influencers themselves to connect content with commerce. Hear directly from the women who create the tools and strategies that are creating the influencer marketing ecosystem. Learn how to identify a “real” influencer, scale your business by choosing the right tools and partners, and assess the value of your campaign before and after — from top leaders in the space

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.