Understanding the different needs of communities we serve is an essential and core role of any modern newsroom. Whether you’re working in local or international news, communities form around topics and issues they care about but newsrooms are built for the masses. So how do we listen more and translate that into engaging digital content?
Social listening is becoming a very important part of diverse newsroom across the world. In this session cutting edge practitioners share their experiences of working closely with audience to create content that reflects their lives and concerns.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.