In recent years, the film industry has seen a number of emerging technologies that encourage the viewer to participate in the story itself. Can the collective experience of the movie theatre be enhanced by multioptional storytelling? Or is there a need of a physical experience through virtual reality and robotics technology? Two Swiss artists and entrepreneurs have found with ‚Somniacs‘ and ‚ctrl movie‘ very diverging answers, on how an interactive cinema could look like. Based on their practice, we will engage in an interactive talk, experts and the audience to investigate what the future holds for interactive entertainment.

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