Reimagining the Cinema Experience

Mar 9, 2019

12:30pm – 1:30pm CT

In recent years, the film industry has seen a number of emerging technologies that encourage the viewer to participate in the story itself. Can the collective experience of the movie theatre be enhanced by multioptional storytelling? Or is there a need of a physical experience through virtual reality and robotics technology? Two Swiss artists and entrepreneurs have found with ‚Somniacs‘ and ‚ctrl movie‘ very diverging answers, on how an interactive cinema could look like. Based on their practice, we will engage in an interactive talk, experts and the audience to investigate what the future holds for interactive entertainment.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sarah Brin
Sarah Brin

Meow Wolf

photo of Max Rheiner
Max Rheiner

Somniacs AG

photo of Nicola Ruffo
Nicola Ruffo

swissnex SF

photo of Tobias Weber
Tobias Weber

CtrlMovie Ltd

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge