In the first half of this session, join Brittany Hicks Founder of Girls in Fashion and Tech and Jessica Couch Founder of Luxor and Finch Consulting for WTF ( Will Tech Fix) Fashion. We are on a constant quest to answer the question “Will Tech Fix Fashion”? These industry experts working in fashion tech, and fashion policy will discuss the future of production and consumer centricity while addressing the deficit surrounding fit. Currently, there is $64B worth of annual returns due to fit additionally, there are $50B worth of dead inventory that is never sold and the 15M tons of textile waste produced by Americans alone. But the solutions are a lot more complicated than just having better sizing.
Later in the session, Geek Of Chic founder, Ellie Zambrano and B.E.T. Media Journalist Amanda Booz will be discussing the increasing importance and responsibility of media representation in decoding fashion technology and its purpose towards a widening diverse consumer base.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.