Designing Against a Data Dystopia


Agnes Pyrchla

frog design

We need to design for data misuse.
An economy has erupted around our personal data. And because our data is valuable, there is an economic incentive to misuse it.
At times it feels like we’re living in a data dystopia. Palantir has developed “predictive policing” in New Orleans. Your Roomba is mapping the layout of your home without you knowing it. AT&T is selling your web browsing history associated with your real name and address.

But we can use dystopia as a tool. Dystopia helps us imagine futures we don’t want to create and by reversal, the ones we truly do. Together, we can build a healthy data future with a little imagination and a defined set of values, beyond profit.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Focus15
Event Type: Session
Track: Design
Level: Advanced