Immersion at Scale: AR/MR Will Change Everything

Augmented Reality is making its mark on the world, with commercial deployments across gaming, entertainment, media, and retail. The computer interface is going immersive, with phone-based AR and stand-alone headsets leading the charge. As the appetite for immersive content and applications exponentially increases, this paves the way for Mixed Reality (MR)-- wearables and headsets that combine the real world with digital data-- to become the next ubiquitous computing medium. Following the Magic Leap and Hololens experiences, what does the future of an AR/MR wearable society look like, and what are its uses for brands and consumers? We’ll lay out the differences of AR and MR, and where they’re headed tomorrow, with a specific focus on the future of retail.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: VR/AR/MR
Level: Advanced