The age of the 20-something stoner dude is over. Women are the new coveted cannabis consumers, and they’re looking for very different things than their male counterparts.

How do women and men shop for cannabis products? What are women looking for, and how can brands better serve this rapidly growing customer base who are flocking to cannabis for health and wellness?

Gain inside insights from a web pioneer, a funded cannabis entrepreneur, and expert cannabis marketers as they guide you through an exploration of the needs of these new consumers. The panel will include exclusive data from a new survey covering cannabis usage among women.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.