The New Cannabis Consumers

Mar 16, 2019

2:00pm – 3:00pm CT

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

The age of the 20-something stoner dude is over. Women are the new coveted cannabis consumers, and they’re looking for very different things than their male counterparts.

How do women and men shop for cannabis products? What are women looking for, and how can brands better serve this rapidly growing customer base who are flocking to cannabis for health and wellness?

Gain inside insights from a web pioneer, a funded cannabis entrepreneur, and expert cannabis marketers as they guide you through an exploration of the needs of these new consumers. The panel will include exclusive data from a new survey covering cannabis usage among women.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Whitney Beatty
Whitney Beatty

Josephine & Billies

photo of Diana Eberlein
Diana Eberlein

SōRSE Technology

photo of Dr. Robb Flannery
Dr. Robb Flannery

Dr. Robb Farms

photo of Aliza Sherman
Aliza Sherman

Ellementa

Primary Access
Interactive Badge
Film Badge
Artist Wristband
Music Badge
Platinum Badge