There will be an encore of this session occurring Monday, March 11 at 5:00pm. JW Marriott: Salon 5

The rise of experiential marketing has been a game changer over the past couple of years, engaging fans with properties on a whole new level. But what if you could go even deeper? We talk to some of the best minds working in immersive and experiential today about moving beyond the Instagram palace, and how a brand can incorporate immersive engagement in order to create unique, memorable and life changing experiences.

This panel is supported by Interwoven Immersive, Inc.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.