Keeping Audiences Engaged? It's a Work of Arts

Keeping Audiences Engaged? It's a Work of Arts
Recording: Keeping Audiences Engaged? It's a Work of Arts, Mar 13, 2019

Consumers have never been more informed or selective. As we grow future audiences for the world’s leading performing arts organization (with 6.5M annual visitors), it’s a priority to ensure Lincoln Center remains relevant—and relay this value to young, highly curatorial audiences.

As a nonprofit, our strategy must be lean—yet uphold our position as a major economic engine for NYC (contributing $2.4B annually). We rely on support from ticket-buyers/donors—while interactions with and expectations of entertainment are fast-changing.

Two pilot studies—on audience segmentation and performance metrics—chart a promising path for organizations to significantly connect with young audiences: by diversifying programming, improving access, and customizing outreach to targeted demographics.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate