Feed to Follower: Creating Obsessed Superfandom

Recording: Feed to Follower: Creating Obsessed Superfandom, Mar 12, 2019


We’re living in the most distracted age in history. Just when something gets consumers’ interest, a shiny new toy grabs the next second of attention. In a democratized media universe cluttered with crowds of content, how do you create super fans with thumb-stopping loyalty? How do you build obsession for your brands in ways that also build a viable business? Hear from experts at Group Nine Media, home to The Dodo, NowThis, Thrillist and Seeker who have won and retained superfandom. Learn from the global leader in engagement on how to attract an audience that results in 120M social engagements each month and 3B minutes of monthly watch time. Walk away from this session with tips to use right away on how to tell stories that win hearts, minds and the thumb-scrolling stops of a fan base.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced