Coming to a Theater Near You: Location-Based VR

Mar 13, 2019

2:00pm – 3:00pm CT

Recording: Coming to a Theater Near You: Location-Based VR, Mar 13, 2019

From magical, unfamiliar lands to fan favorite blockbuster franchises to competitive combat games, location-based VR experiences are taking many forms. As retail locations offering these experiences spring up in the US and beyond at an increasing rate, and more venture funding flows in to support further expansion, what content will prove to be king? The pressure is on to create immersive experiences that stick with audiences and eclipse rates of lagging in-home VR engagement. This panel will provide a high-level view of how players in the emerging Location-based VR space are shaping their content philosophies to fuel their scale, from franchised IP to original experiences to games.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Nathan Brown

Tomorrow Never Knows

John Canning

Digital Domain

Jenni Cook

Dreamscape Immersive

Christina Lee Storm

DreamWorks Animation

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
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Format:

Panel

Type:

Session

Track:

VR/AR/MR

Level:

Intermediate