There will be an encore of this session occurring Saturda March 9 at 2:00pm. JW Marriott: Salon 5

Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, and design's role in the tech industry continues to evolve. In the 4th annual Design in Tech Report, former Kleiner Perkins Partner and Chief Designer at Automattic, Inc., John Maeda will provide a data-driven and culturally grounded examination of the intersection of design and technology and its implications for business.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.