Approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in girls' participation in STEM. This panel, featuring women who are ruling the STEM world, will dive into the importance of keeping girls engaged in STEM, the dynamic future of the brand, and re-establishing an emotional connection to rebrand STEM as cool, creative and inspiring and, ultimately, fuel the next generation of women in STEM.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.