Taxonomy: Hero of AI, Bots, Voice Search, and Retail

Recording: Taxonomy: Hero of AI, Bots, Voice Search, and Retail, Mar 12, 2019


Laura Creekmore


Companies are scrambling to get content ready for advanced applications and user interfaces like voice search and chatbots. The principles you need to make content voice-, AI-, and future-ready quickly aren’t new, however: They are rooted in information architectures like taxonomies and ontologies.
Find out how your existing structured content can help shortcut your effort to take advantage of the latest technology. A detailed database full of product content or a website built on structured content gets you well on the way to smart speaker skills, chatbots, voice search, and other advanced applications, as well as turbocharging your sales efforts.
If your content isn’t well structured yet, you’ll learn how to create a taxonomy now to get your content up to speed and keep it there.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Intermediate