Laura Creekmore has been making tech and content hold hands and play nice for more than 20 years. Today she is director of taxonomy and content strategy for Syndigo, a software platform for suppliers and retailers to create, organize, structure and share product content. Her team manages a multi-thousand category taxonomy of products, with more than 300,000 attributes that help consumers find and buy the products they need from more than 10,000 brands.
For 10 years, she ran Creek Content, a consultancy focused on communications and content strategy for organizations in complex fields like health care, agriculture, and other industries. Her work helped companies design and structure content to take advantage of modern technology and engage their audiences. From 2001-2008, she led digital media at content marketing firm Hammock Inc., creating and managing digital properties for national associations. Creekmore first worked at Hammock in the mid-1990s, building her first website in 1996, and began learning how audiences interacted differently with digital content.
In 2000, she co-created Smallbusiness.com, a first-generation social website aimed at connecting small business owners with others who shared their interests. Creekmore’s team created the taxonomy and content strategy for the site. In recent years, she has served as an mentor through the JumpStart Foundry and the Nashville Entrepreneur Center, mentoring other entrepreneurs on business strategy, marketing, and content strategy.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.