For our session we will discuss the inaugural season of the NBA 2K League, some of the challenges and success stories of integrating esports into traditional sports franchises, as well as some of the biggest surprises we encountered participating in a brand new esports league. Additionally, we'll look at how different teams across the league approach partnership opportunities, managing player expectations, and marketing their brand in their local markets.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Colin Hayes

Colin Hayes

Bucks Gaming

photo of Claire Kaido

Claire Kaido

Madison Square Garden Company

photo of Grant Paranjape

Grant Paranjape

Monumental Sports & Entertainment

photo of Adam Rubin

Adam Rubin

Detroit Pistons

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Gaming Wristband
About
Format: Panel
Type: Session
Level: Advanced