Americans like to bet on sports. Estimates are that 5% of us bet regularly creating an industry with revenues up to $400bn. But since 1992 sports betting was ILLEGAL in most states of the USA.
In May 2018 SCOTUS changed all that and said states can decide for themselves if sports betting is allowed. States have reacted quickly with 8 states legalising betting and 15 more in the process of regulating.
Regulated, and transparent, betting will reveal previously hidden scandals. The money coming in will change how we consume and engage with sports. The media and advertising landscape will dramatically alter to the demands of sports betting. Sports will be more entertaining.
Legalised betting will change professional and college sports nationwide forever. This panel will discuss all this.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.