As much as it’s a filmmaker’s job to focus on their art, we want to discuss how equally important it is for them to know how to promote their work. You can’t always rely on other members of your team to do that for you and often enough, more people will see these parts of your story than will see your actual film. Our panel will dive into every step in the process (in actionable tips), from inspiring people as early as the script and lookbook, to developing marketing buzz in post-production, to publicity and distribution after the fact. And we’ll speak to the biggest aspiration of all - to make people genuinely excited for you as a creator.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.