Crazy Rich Wakanda: Building Buzz and Selling Seats

From creating viral social media movements like the #BlackPantherChallenge that crowdfunded $950,000 to send 73,000 kids to see the Black Panther movie worldwide, to organizing the largest Crazy Rich Asians Activation Event in the United States, this panel will discuss how they did the grassroots work to advance the #RepresentationMatters movement with calls to action that mobilized the community to buy tickets & sell out theatres for Black Panther and Crazy Rich Asians. Discover the creative and operational tools these panelists used to partner with movie studios and movie theatres to support these films with all-black and all-Asian casts. Leave with practical tips for creating your own viral movements that shine light on underrepresented stories.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Joi Childs
photo of Christine Hoang

Christine Hoang

Color Arc Productions

photo of Frederick Joseph

Frederick Joseph

We Have Stories, Inc.

photo of Nancy Yuen

Nancy Yuen

Biola University

Primary Access
Platinum Badge
Film Badge
Secondary Access
Music Badge
Interactive Badge
About
Format: Panel
Type: Session
Level: Intermediate