Tap Primal Instincts to Fuel Your Food Movement

Date TBA

Parents say eat your veggies but we still crave candy? Understand why what we do and what we actually want are often different, especially when it comes to food. Explore what drives food choices in different situations and why rational thinking alone can’t trump primal desires. Leave this session ready to use instinct to drive consumer food decisions. This is a great discussion for marketers, researchers, consumer enthusiasts, food lovers, policy wonks and health nuts.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Adam Cooper

Adam Cooper

The Wonderful Company

photo of Lisa Cork

Lisa Cork

Fresh Produce Marketing

photo of Lauren M Scott

Lauren M Scott

Produce Marketing Association

photo of Stephen X. Springfield

Stephen X. Springfield

Sentient Decision Science

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About
Format: Panel
Type: Session
Track: Food
Level: Intermediate