Tap Primal Instincts to Fuel Your Food Movement

Recording: Tap Primal Instincts to Fuel Your Food Movement, Mar 12, 2019

Parents say eat your veggies but we still crave candy? Understand why what we do and what we actually want are often different, especially when it comes to food. Explore what drives food choices in different situations and why rational thinking alone can’t trump primal desires. Leave this session ready to use instinct to drive consumer food decisions. This is a great discussion for marketers, researchers, consumer enthusiasts, food lovers, policy wonks and health nuts.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Intermediate