photo of Adam Cooper

Adam Cooper

Senior Vice President of Marketing
The Wonderful Company

Adam joined The Wonderful Company in 2011. He currently leads marketing for the Wonderful-branded $2.5 billion annual retail sales portfolio, including Wonderful Pistachios, Wonderful Halos mandarins, and POM Wonderful. During his time at Wonderful, he has started and led multiple new capabilities such as Consumer Research, Brand & Packaging Innovation, and Category Development. He also led the re-branding of the company in 2015. Prior to Wonderful, Adam worked at McKinsey & Co. management consulting and received his MBA from Michigan Ross.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Adam Cooper
Events featuring Adam Cooper