Is Your Brand Adequately Protected?

Is Your Brand Adequately Protected?
Recording: Is Your Brand Adequately Protected?, Mar 10, 2019

Speakers

Kiara Williams

FabFitFun

One offensive tweet. One poorly worded Instagram post. One careless comment. In today's digital age, one simple lapse in judgment or mistaken social media post can ruin your reputation, or cost you and/or your business hundreds and thousands of dollars.
As an attorney, blogger and speaker who has worked at companies from PBS to CAA, I have experience in both risk management and brand protection in the area of digital media. This workshop will explore practical tools and steps for communicating your story while avoiding a major PR crisis by exploring PR, business and legal considerations to consider to avoid a crisis, and ways to effectively manage a crisis on the backend.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Focus15
Event Type: Session
Level: Intermediate