Is Your Brand Adequately Protected?

Mar 10, 2019

5:45pm – 6:00pm CT

Recording: Is Your Brand Adequately Protected?, Mar 10, 2019

One offensive tweet. One poorly worded Instagram post. One careless comment. In today's digital age, one simple lapse in judgment or mistaken social media post can ruin your reputation, or cost you and/or your business hundreds and thousands of dollars.
As an attorney, blogger and speaker who has worked at companies from PBS to CAA, I have experience in both risk management and brand protection in the area of digital media. This workshop will explore practical tools and steps for communicating your story while avoiding a major PR crisis by exploring PR, business and legal considerations to consider to avoid a crisis, and ways to effectively manage a crisis on the backend.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Focus15

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate