For artists looking to break into the Hip-Hop game without the backing of a major label, the right music video could be their ticket to the main stage. Considering video is now the primary driver of revenue for new music releases, knowing how to maximize this medium will make or break your ability to build your brand. Join us as we talk about what it takes to create a video that people want to watch, promote a video that cuts through all the noise, and monetize a video that can make you rich.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.