The season ticket market is valued at 10 billion annually and growing nationwide. When compared to daily fantasy, valued at 7 billion, and esports valued at less than a billion, why is the season ticket thought to be "dead"? Season tickets allow teams to build new stadiums, secure media rights, drive sponsorship revenue and seen as a benchmark for business performance by owners and leagues executives alike. This session will bring together thought leaders from teams in the NFL, NBA, MLS as well as startups providing technology to the season ticket market to unpack the narrative that season tickets are dead. Speakers will provide data and use cases to illustrate why the season ticket is alive and well with fans and what smart teams are doing to address this underserved revenue channel.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.