The Secret Sauce: Cannabis Marketing 3.0

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Due to the restrictions on access to cannabis market data, ads and franchising -cannabis businesses are faced with unique challenges. They must replicate their production and labels according to each state’s unique laws. They also must work closely with their compliance department and local regulators in order to adjust products and marketing to account for local laws and preferences. There is a massive opportunity for brands to own certain categories in the current research vacuum. The current schedule 1 status of cannabis legally limits the knowledge of cannabis medicine bc of a lack of research. This means that everything from anecdotal evidence to sales trends are used to inform product development. Companies that are not willing to pivot and listen to evolving presences will lose.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Advanced