The Secret Sauce: Cannabis Marketing 3.0

Mar 15, 2019

3:30pm – 4:30pm CT

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Due to the restrictions on access to cannabis market data, ads and franchising -cannabis businesses are faced with unique challenges. They must replicate their production and labels according to each state’s unique laws. They also must work closely with their compliance department and local regulators in order to adjust products and marketing to account for local laws and preferences. There is a massive opportunity for brands to own certain categories in the current research vacuum. The current schedule 1 status of cannabis legally limits the knowledge of cannabis medicine bc of a lack of research. This means that everything from anecdotal evidence to sales trends are used to inform product development. Companies that are not willing to pivot and listen to evolving presences will lose.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Lily Colley

LC Management

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Solo

Type:

Session

Track:

Cannabusiness presented by Leafly

Level:

Advanced