Musicians and pitch professionals know something about the hustle to get music into the right hands in the hopes of landing a placement, but we don’t always consider what the hustle is on the other side. In this panel, we’ll delve into the world of placing music in film and TV marketing and find out why it’s so competitive for trailer houses and music supervisors to land marketing campaigns. We’ll also learn how the competition for jobs informs the type of music that is ultimately used in campaigns. Top experts who work on music placement for trailers and television marketing will also share with us what their process is from conception to final placement, advise on the challenges they face and share some tips on writing music for marketing and getting your music into their hands.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.