Latinx Digital Lives: Culture, Content, and Community

Speakers

Stacie de Armas

Nielsen

Technology has fundamentally changed the consumer experience, but disproportionately so for the Latinx community who make digital gains & advancements at a surprisingly higher rate than the total market, creating behavioral differences in how they communicate, inform, shop, consume content & mobilize for social justice
The combination of youth, demand for cultural connectivity & nuanced content has placed Latinos at the center of trendsetter culture. From smart speaker use, to VR, to game consoles, and more, Latinx’s lead in the adoption of new technology influencing content creation, distribution & more. We will dive deep into the use these digital technologies among Latinx’s & the impact on cultural expression and behaviors- including music, television/video, lifestyles & behaviors.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Advanced