Latinx Digital Lives: Culture, Content, and Community

Mar 11, 2019 | 11:00am – 12:00pm
Latinx Digital Lives: Culture, Content, and Community
Recording: Latinx Digital Lives: Culture, Content, and Community, Mar 11, 2019

Speakers

Technology has fundamentally changed the consumer experience, but disproportionately so for Latinx. Latinx have behavioral differences in communication expectations that drive how they inform, & consume content digitally. Latinx are at the center of American trendsetter culture influencing content creation, consumption & distribution trends, such as their influence in Music as seen in the rise in popularity of Latin Music. We examine their behavioral bias toward digital tech & discuss Latin Music's gains as an example of Latinxs influence.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Advanced