Latinx Digital Lives: Culture, Content, and Community

Recording: Latinx Digital Lives: Culture, Content, and Community, Date TBA

Technology has fundamentally changed the consumer experience, but disproportionately so for Latinx. Latinx have behavioral differences in communication expectations that drive how they inform, & consume content digitally. Latinx are at the center of American trendsetter culture influencing content creation, consumption & distribution trends, such as their influence in Music as seen in the rise in popularity of Latin Music. We examine their behavioral bias toward digital tech & discuss Latin Music's gains as an example of Latinxs influence.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

David Bakula

Nielsen Entertainment

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Dual

Type:

Session

Track:

Brands & Marketing

Level:

Advanced