Latinx Digital Lives: Culture, Content, and Community

Latinx Digital Lives: Culture, Content, and Community
Recording: Latinx Digital Lives: Culture, Content, and Community, Mar 11, 2019

Speakers

Technology has fundamentally changed the consumer experience, but disproportionately so for Latinx. Latinx have behavioral differences in communication expectations that drive how they inform, & consume content digitally. Latinx are at the center of American trendsetter culture influencing content creation, consumption & distribution trends, such as their influence in Music as seen in the rise in popularity of Latin Music. We examine their behavioral bias toward digital tech & discuss Latin Music's gains as an example of Latinxs influence.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Advanced