Stacie de Armas

Thought Leader- VP Strategic Engagement- US Hispanic Market
Nielsen

Stacie is Vice President Strategic Initiatives in Nielsen’s Diversity & Inclusion practice. She is a subject matter expert, a thought leader and a frequent speaker on the U.S. Hispanic market.

As a researcher, Stacie works with various Nielsen data sets to uncover Hispanic market trends, behavioral insights and how to tap into the power of the market.

Joining Nielsen in 1998, Stacie has served in many roles related to multicultural marketing, but Hispanic marketing is her passion.
She sits on several advisory councils and boards and has been the recipient of industry honors. She is an adjunct professor of qualitative research and consumer marketing at California State University LA. Stacie is a first generation Cubana and will happily tell you about her recent trip to Havana. She has two children and resides in Los Angeles.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]