Show Me the Moneyline! A New Era in Sports and Media

May 14, 2018, opened the door for a much-anticipated shift in the US sports landscape when the US Supreme Court deemed the Professional and Amateur Sports Protection Act of 1992 (PASPA) unconstitutional. This panel will gather representatives from the sports, media, and gaming industries to discuss the extent which the proliferation of legal sports betting will change the fan experience. Specifically, this panel will highlight changes that fans can expect as they watch their favorite sports content or attend live sports events. It will discuss issues including the extent that leagues and teams promote sports betting on their platforms and in their venues, and how much fans who do not want to be involved with sports betting should expect their sports consumption experiences to change.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate