Gustav Käll, Head of Esports and Gaming at Universal Music Group (UMG), will give a brief history of the development of the record label industry during the last 10 years and why it has now emerged with a new vision for how music can be used to enhance games and esports. He will use the partnerships between UMG and ESL in 2017 as a starting point to make a few bold predictions about what will happen during the next 5-10 years as games move in the direction of a spectator sport with huge audiences tuning in.

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