Esports and Music - Next Generation Entertainment

Mar 16, 2019 | 11:00am – 12:00pm CT
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Speakers

Gustav Käll, Head of Esports and Gaming at Universal Music Group (UMG), will give a brief history of the development of the record label industry during the last 10 years and why it has now emerged with a new vision for how music can be used to enhance games and esports. He will use the partnerships between UMG and ESL in 2017 as a starting point to make a few bold predictions about what will happen during the next 5-10 years as games move in the direction of a spectator sport with huge audiences tuning in.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Solo
Event Type: Session
Level: Beginner