How AI is Changing Advertising in China

Speakers

Bessie Lee

Withinlink

Advertising in China is at the frontlines in AI adoption and innovation. The majority of ad spend in China is already digital, and AI-based advertising thrives on the massive datasets available in China for number crunching and automation. The key driver for AI in advertising, however, is China’s hyper-competitive ecommerce market, which is more than double the size of its US counterpart. China-based startups use AI to analyze, categorize, and rank influencers, creating an open, blockchain-based, micropayments marketplace that can include everyone on social media. China’s white hot AI advertising applications can serve as roadmaps and spark ideas in other industries that are just beginning to move through the AI learning curve.



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Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Beginner