There will be an encore of this session occurring Saturday March 9th at 2:00 pm Fairmont Hotel, Congressional B.
Advertising in China is at the frontlines in AI adoption and innovation. The majority of ad spend in China is already digital, and AI-based advertising thrives on the massive datasets available in China for number crunching and automation. The key driver for AI in advertising, however, is China’s hyper-competitive ecommerce market, which is more than double the size of its US counterpart. China-based startups use AI to analyze, categorize, and rank influencers, creating an open, blockchain-based, micropayments marketplace that can include everyone on social media. China’s white hot AI advertising applications can serve as roadmaps and spark ideas in other industries that are just beginning to move through the AI learning curve.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.