#IsThisThingOn

Creating "Sound-On" Content in a Sound-Off World

Mar 9, 2019

12:30pm – 1:30pm CT

Recording: Creating "Sound-On" Content in a Sound-Off World, Mar 9, 2019

There will be an encore of this session occurring Saturday March 9 at 2:00pm. Fairmont Hotel: Congressional B.

According to Digiday, 85% of Facebook video is watched without sound, and research shows that that's the trend across other digital platforms. In a world where "sound off" is the default, how do you create content that compels your audience to put their headphones on? We'll explore audio trends like ASMR, viral hits like Yanny vs. Laurel, "Bad Lip Reading," great brand examples and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Sarah Gibble-Laska

Chapter Four

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate