Creating "Sound-On" Content in a Sound-Off World

Speakers

Tom Chirico

Twitter

Katie Keating

IBM

According to Digiday, 85% of Facebook video is watched without sound, and research shows that that's the trend across other digital platforms. In a world where "sound off" is the default, how do you create content that compels your audience to put their headphones on? We'll explore audio trends like ASMR, viral hits like Yanny vs. Laurel, "Bad Lip Reading," great brand examples and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate