There will be an encore of this session occurring Saturday March 9 at 2:00pm. Fairmont Hotel: Congressional B.

According to Digiday, 85% of Facebook video is watched without sound, and research shows that that's the trend across other digital platforms. In a world where "sound off" is the default, how do you create content that compels your audience to put their headphones on? We'll explore audio trends like ASMR, viral hits like Yanny vs. Laurel, "Bad Lip Reading," great brand examples and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.