Lone Star Standout: Secrets of The Texas Tribune’s Success


Now in its tenth year in business, The Texas Tribune is a nonprofit news success story with few peers on the digital landscape. Based in Austin, the Tribune has the most statehouse reporters of any media org in the country. It consistently wins major awards for its accountability reporting, community engagement strategies, innovative editorial events, and tech-forward presentation. It has raised more than $63M — and counting — from a diverse array of sources to fund its ambitious operations. And it proves every day that nonpartisan journalism is not nearly the oxymoron that some would have you believe. The Trib’s CEO and cofounder, Evan Smith, will share lessons learned, emerging best practices, and the vision he and his colleagues have crafted for the next seven years and beyond.

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Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Intermediate