ENCORE: Immersion at Scale: AR/MR Will Change Everything

Mar 11, 2019

5:00pm – 6:00pm CT

Recording: ENCORE: Immersion at Scale: AR/MR Will Change Everything, Mar 11, 2019

Augmented Reality is making its mark on the world, with commercial deployments across gaming, entertainment, media, and retail. The computer interface is going immersive, with phone-based AR and stand-alone headsets leading the charge. As the appetite for immersive content and applications exponentially increases, this paves the way for Mixed Reality (MR)-- wearables and headsets that combine the real world with digital data-- to become the next ubiquitous computing medium. Following the Magic Leap and Hololens experiences, what does the future of an AR/MR wearable society look like, and what are its uses for brands and consumers? We’ll lay out the differences of AR and MR, and where they’re headed tomorrow, with a specific focus on the future of retail.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Steve Koenig

Consumer Technology Association

Kevin O'Malley

TechTalk/Studio

Tony Parisi

Unity Technologies

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

VR/AR/MR

Level:

Advanced