ENCORE: Behind The Curtain: The Influencer Economy

Mar 9, 2019

5:00pm – 6:00pm CT

Recording: ENCORE: Behind The Curtain: The Influencer Economy, Mar 9, 2019

Ever wonder who’s behind the influencer economy? How much planning, connecting and creativity are needed to create a social image, make sure the right people see it, then inspire them to act? It takes more than influencers themselves to connect content with commerce. Hear directly from the women who create the tools and strategies that are creating the influencer marketing ecosystem. Learn how to identify a “real” influencer, scale your business by choosing the right tools and partners, and assess the value of your campaign before and after — from top leaders in the space.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Saray Dugas

Pinterest

Reesa Lake

The Digital Brand Architects

Kendall Sargeant

REVOLVE Clothing

Hilary Sloan

ShopStyle

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Style & Retail

Level:

Intermediate