ENCORE: Behind The Curtain: The Influencer Economy

Date TBA

Ever wonder who’s behind the influencer economy? How much planning, connecting and creativity are needed to create a social image, make sure the right people see it, then inspire them to act? It takes more than influencers themselves to connect content with commerce. Hear directly from the women who create the tools and strategies that are creating the influencer marketing ecosystem. Learn how to identify a “real” influencer, scale your business by choosing the right tools and partners, and assess the value of your campaign before and after — from top leaders in the space.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Saray Dugas

Saray Dugas

Pinterest

photo of Reesa Lake

Reesa Lake

The Digital Brand Architects

photo of Kendall Sargeant

Kendall Sargeant

REVOLVE Clothing

photo of Hilary Sloan

Hilary Sloan

ShopStyle

Primary Access
Platinum Badge
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Secondary Access
Music Badge
Film Badge
About
Format: Panel
Type: Session
Level: Intermediate