ENCORE: An Anthropological Approach to Reaching Customers

Recording: ENCORE: An Anthropological Approach to Reaching Customers, Mar 11, 2019


Alisa Stern


Gigi Taylor


Louisa Wong

Carat Usa

While human behavior is rapidly evolving, advertisers struggle to anticipate these changes and reach customers in meaningful ways at scale. Enter: anthropology. By understanding human signals alongside their digital footprints, brands can rethink their communications to deliver superior results. In this session, experts in technology, advertising, and anthropology will discuss how deeper societal learnings can transcend marketing jargon to create true omnichannel experiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate