Gigi Taylor

Applied anthropologist
Luminosity Research

Gigi Taylor is a cultural anthropologist with Luminosity Research in Austin, Texas. As both a business consultant and an applied scholar, she explores advertising, branding, media, and consumption using anthropological theories and ethnographic methods to understand the larger context of consumer culture.

Given the dynamic changes in the current media environment, Gigi embraces the idea that consumer insights informed by anthropology can serve as the muse and inspiration for all aspects of marketing strategy (branding, social media, creative execution, new product innovation, etc).

Previously, Gigi Taylor was as an Assistant Professor of Advertising in the School of Journalism and Mass Communication at Texas State University. Prior joining the faculty at Texas State, Gigi was a partner with Practica Group, a consumer anthropology consultancy where she conducted ethnographies, focus groups, interviews, observations, UX and usability research. She started her advertising career as an Account Planner at Publics & Hal Riney Advertising in San Francisco.

She holds PhD in Advertising from the University of Texas and currently completing an MA in Applied Anthropology from University of North Texas. Her published academic research has appeared in both advertising and anthropological journals.

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