Gigi Taylor is a cultural anthropologist/UX researcher with Indeed, Inc. in Austin, Texas. Gigi uses anthropological theories and ethnographic methods to explore design, advertising, branding and consumption within the larger context of consumer culture.
Given the dynamic changes in the current consumer environment, Gigi embraces the idea that insights informed by anthropology can serve as the muse and inspiration for all aspects of marketing and design strategy (branding, social media, creative execution, new product innovation, etc).
Previously, Gigi Taylor was as an Assistant Professor of Advertising in the School of Journalism and Mass Communication at Texas State University. Prior joining the faculty at Texas State, Gigi was a partner with Practica Group, a consumer anthropology consultancy where she conducted ethnographies, focus groups, interviews, observations, UX and usability research. She started her advertising career as an Account Planner at Publics & Hal Riney Advertising in San Francisco.
She holds PhD in Advertising from the University of Texas and an MA in Applied Anthropology from University of North Texas. Her published academic research has appeared in both advertising and anthropological journals.
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