What is the secret behind these young, female entrepreneurs’ success? Community. In the era of Instagram followers and Linkedin connections, community as a living, breathing thing has never been more crucial to a small business.
Tapping into your real and your virtual social networks to sound out ideas, refine and establish your brand voice, crowdsource new products launches and structure your business model is important to help companies grow. Supporting and giving back to that community will help your business thrive. Hear from three female entrepreneurs about how their community propelled their business and brand forward in a crowded and competitive retail space.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.